Lighting
Linking lighting SKUs to NMF catalog categories
A clear map from blog topics and customer needs to NMF catalog URLs speeds quoting. Treat categories as sales tools, not only website navigation.
Start from use case
Office, outdoor, industrial, and residential paths lead to different fixture families on /products/.
Avoid dumping every LED into one generic quote line.
Cross-sell
Panels need drivers; strips need controllers; outdoor floods need suitable glands and cable.
Related product shelves on detail pages support that habit.
Sales enablement
Train teams to jump from a customer problem to a short SKU list plus Contact/Shop CTAs.
NMF keeps English catalog titles aligned for export teams.